Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
The classes, lasting between 10 and 40-minutes, are designed to cater to users of all fitness levels and offer a range of difficulty levels, coaching styles and even music genres. They are taught by a group of elite instructors, which includes Lauren Bustos, Kenneth Ferrer and Mary Onyango.
"We are thrilled to offer on-demand classes on a full line of cardio-equipment," says Dan Wille, global VP of Marketing and Product Development at Life Fitness.
"Our priority is to help our customers keep their exercisers satisfied. With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment in clubs, hotels, athletic centres and other commercial fitness facilities around the world."
The classes were developed in partnership with production studio NEOU, a New York-based production studio, who shot the workout classes in high-definition at its 20,000sq ft (1858sq m) studio in midtown Manhattan.
Nathan Forster, founder and CEO of NEOU, says: "We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience."
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